Habits

Masterclasses in Consumer Behaviour related to Health and Sustainability

This is the second master class in the series on consumer behaviour related to health and sustainability, which aims to discuss recent developments in research and theory that are relevant to domains of health and environmental behaviour. The set up incorporates different perspectives, including marketing, communication, and social, health and consumer psychology.

The master class consists of two half-day meetings. In the first meeting, theoretical approaches and developments are introduced. In the second meeting, methodological issues and implication for interventions will be central. This second master class focuses on habits.