This research will use the insights from behavioral environmental economics and environmental psychology to investigate how non-price
measures can contribute to higher levels of energy-efficiency investment and energy conservation behavior of urban households in China. The
research will be based on a household survey and both online and laboratory experiments, which will be analyzed using econometric
analysis. Insights from the analysis will be used to propose optimized behavioral levers to enhance energy efficiency in urban households in China
We provide a disciplinary and multidisciplinary research programme aimed at advanced understanding of environmental problems and advanced training of PhD candidates in this field.