Wildfire prevention is an integral part of integrated fire management. North-western Europe is experiencing increasing temperatures and an increase in the frequency of fires resulting from climate change and the number of people living in the wildland-urban interface. This research explores methods to make wildfire prevention more enticing to society, landholders and policy makers. The expected results include lessons from water and flood risk management for fire management, and co-developing climate information service with and for the community for wildfire prevention. Lastly, lessons from payment for ecosystem services incentives will lead to what makes fuel load reduction more attractive.