The circular economy is a highly popular topic but the transition towards it is a bumpy road. The global circularity level is even falling over time, with the amount of reused materials and resources decreasing from 9.1% in 2018 to 8.6% in 2020 (Circle Economy, 2020, 2018). It is a narrative that needs an update.
What should be changed to the narrative to reverse the downward trend? Part of the answer may come from circular start-ups, according to research conducted at the Copernicus Institute of Sustainable Development. This research shows that startups can accelerate the transition towards a circular economy. They develop more ambitious circularity strategies, but they also face challenges. Collaborations between circular start-ups and established firms are paramount for tackling these challenges. Corporations and other actors in start-up ecosystems can help them scale up their operations.
The key insights of the research are shared through podcasts, video’s, webinars and a symposium. Information to be found on this website: https://www.uu.nl/en/research/copernicus-institute-of-sustainable-development/circular-economy-new-narrative