New Narrative Series on Circular Economy

The circular economy is a highly popular topic but the transition towards it is a bumpy road. The global circularity level is even falling over time, with the amount of reused materials and resources decreasing from 9.1% in 2018 to 8.6% in 2020 (Circle Economy, 2020, 2018). It is a narrative that needs an update.


What should be changed to the narrative to reverse the downward trend? Part of the answer may come from circular start-ups, according to research conducted at the Copernicus Institute of Sustainable Development. This research shows that startups can accelerate the transition towards a circular economy. They develop more ambitious circularity strategies, but they also face challenges. Collaborations between circular start-ups and established firms are paramount for tackling these challenges. Corporations and other actors in start-up ecosystems can help them scale up their operations.


The key insights of the research are shared through podcasts, video’s, webinars and a symposium. Information to be found on this website:


NWO Life 2023: Diversity of Life

  • 23 - 24 May 2023
  • Hotel Zuiderduin at Egmond aan Zee
  • NWO
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Inaugural Lecture Markus Berger: Carbon Neutral, Water Positive, and Free Ice Cream for All

  • 24 March 2023
  • University of Twente, Waaier building, Breedveld room
  • University of Twente
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