Humans are driving a worldwide loss of biodiversity and altering the planet’s
biogeochemical cycles. Ecosystem services allow us to understand and value
the contributions of ecosystems to human well-being. One of the most
important but least understood aspects are the cultural contributions of
ecosystems. A key challenge is gaining a comprehensive overview of these
contributions. New big data sources, such as social media data, coupled with
the power of machine learning, promise a new wave of understanding. This
research sets out to take advantage of these new opportunities to generate
novel insights into the contributions of ecosystems to human well-being.